News 17 September 2019


AdvaaH is now a participant of the BoB Forum

As part of our intention to offer seamless contactless transit ticketing with our Wearables AdvaaH has now joined Samtrafikens open forum Bob for "National Ticket & Payment Standards for Public Transport".

News 21 August 2019

AdvaaH is a participant in a EU funded  Fintech Project

The project named " Black Wallet", specifically seeks to identify threats and vulnerabilities in the products and services offered within the Fintech sector, and to mitigate these risks through awareness raising actions.

News 25 April 2019

AdvaaH is now a member of the Healthtech Nordic

HealthTech Nordic represents a fast-growing community of 200+ high potential Nordic startups, offering a variety of empowering solutions within healthtech. Nordic healthtech empowers the individual, patients as well as professionals. It’s a paradigm shift, providing new and better ways of giving and receiving healthcare.

News 20 February 2019

Pictures from TechEBlog.

Sony’s Wena watch strap, is designed to bring smartwatch features to traditional timepieces, uses NFC hardware from NXP to power its contactless payments feature. Digital-first bank KBC will be the first bank in Ireland to support Wena payments.

The release is in line with AdvaaH's product lines (on brands AJH and Aron Ash) where leather straps provide NFC/RFID authentication and payments - together with Aura Pay - as well as metal straps integrated with electronics; where the later is a simplified version of AdvaaH's unique, patented Compagnon Vital Luxury Smartwatch Series.

News 20 November 2018

NextGen Banking Nordics was held at Grand Hotel in Stockholm. AdvaaH participated in the seminars and the panel discussions held throughout the day with the most interesting topics.


News 13 October 2018

We celebrate the fact that Apple now also implements ECG in their Smartwatches. ECG integrated in a Smartwatch was successfully patented by AdvaaH in 2012 and now offered as a luxury watch by our brand House of Aron Ash by custom order. 


News 28 February 2018

The House of Aron Ash - launches its innovative SmartWatch Collection “Compagnon Vital”. Setting a new standard for watches, Aron Ash breaks new ground offering a unique form factor combined with sensors facilitating unprecedented capabilities in advanced health monitoring specifically and mobility in general. Thus, becoming the premiere, exclusive design house meeting the vision of the modern consumer.

Compagnon Vital monitors a multitude of critical body parameters in order for the user to continuously understand his/her’s health status; basic parameters like body temperature, heart rate data as well as more advanced diagnostics of skin conductance (sympathetic nervous system) and/or glucose/lactate/sodium/potassium levels realizing a wide range of applications for

(i). Advanced heart rate monitoring

(ii) Predictive epileptical seizures monitoring

(iii). Continuous Glucose Monitoring (CGM) and

(iv). Advanced fitness/health monitoring.

It also provides the capability to perform instant, seamless professional photography as well as all the basic functionalities Smartwatches of today offers.

Based on a novel, patent protected technology platform the Compagnon Vital Collection has a classic, elegant design made of gold- or silver plated stainless steel.


News 03 October 2017

In the latest edition of Women's Magazine "Plaza Kvinna", (#10, printed version), House of Aura Jewelry is presented on the topic of "Mode möter Teknik" (Fashion meets Tech).



News 15 June 2017

AdvaaH is now a member of the Stockholm Fintech Hub





Stockholm Fintech Hub is a dedicated physical space for communication, collaboration, and cooperation that is tailored to the specific needs of fintech companies.



News 10 May 2017

Stockholm Fintech Hub





AdvaaH participated at the Visa & Samsung event organized at the Stockholm Fintech Hub.

News 2 May 2017

Digitizing Fashion


AdvaaH participated and presented their Wearables at Digitizing Fashion together with Swedish Fashion Council, H&M, Vinnova and  others within the Fashion Tech industry.

News 21 March 2017

Aura Pay Merchant new 2 512x512

What accessory has people since ancient times always worn? What device can we people not be without a split second these days? Well, obviously our jewelry and Smartphones! Aura Pay takes advantage of both these simple facts!No need to bring along credit cards, store sensitive information in your Smartphone or need to be cautious to forget them or pickpocketers. Or, while paying at the cashier, having the trouble to bring out your credit card or Smartphone every time. No, not with Aura Pay, as it takes use of what a Smartphone and Jewelry was intended to be.

It is a new and exclusive mobile payments service, more secure and unobtrusive than what is currently available on the market. Using 2-step authentication, it is fast, elegant & highly secure! Using both your Smartphone and Jewelry it works the following:

1. Before reaching the checkout line your Smartphone’s low energy Bluetooth* communicates automatically, locally with the Cashier System, performing the first authentication step;

2. Once you reach the Cashier, using only your Jewelry on the contactless POS counter reader , you complete the second authentication step finalizing the transaction (communicating with NFC**).

That's it! Fast, elegant & highly secure!

Aura Pay is a unique, exclusive mobile payment platform combining the latest secure technologies of Bluetooth LE time restricted Beacons - similar to NETS payment - and HCE (Host Card Emulation) NFC** - like Apple Pay (by adding your credit card safely) - making it optimized for a fast, unobtrusive and secure customer experience. Hence, no need for traditional PIN codes or other less secure or time consuming alternatives.

Exploiting the combination of Bluetooth & NFC it offers the perfect balance to achieve fast mobile payments which, in practice, facilitates a 100% secure mobile payments solution. Breaking it down:

- no credit card information is stored either in the Smartphone or Jewelry. In comparison, competing Mobile Payments (and Mobile Wallets) solutions store critical info only in one location, your Smartphone, thereby constantly exposing it to (i). online hackers and/or (ii). physical pickpocketers.

- payments can only be performed when both the Smartphone (via Bluetooth) and the Jewelry (via one-touch NFC) has authenticated (for sake of convenience, an equivalent transaction of up to 30USD can be performed using only jewelry, though).

In summary, Aura Pay uses a unique offline, independent 2-step authentication method which, in practice,makes it the safest payments solution in the world available today! So scrap your old credit cards, keep the Smartphone in your pocket (no one really wants to take it out to make payments) and start making payments with class!

Aura Pay is an exclusive mobile payments service, more secure and unobtrusive than what is currently available on the market. It is a mPOS (mobile Point Of Sales) app (for Android devices) used for contactless (NFC) payments for Merchants. It can be used for everyday purchases from consumers who use AdvaaH's Jewelry brands as Pay-As-You-Go Wearables.

*Bluetooth 4.0 can only communicate in its near proximity (maximum 30-40 metres)

**NFC, near field communication (similar to RFID), communicates in very close proximity (1-2 centimetres)


News 4 January 2017

World Premiere

Aura Pay is an exclusive mobile payments service, more secure and unobtrusive than what is currently available on the market. It is a mPOS (mobile Point Of Sales) app (for Android devices) used for contactless (NFC) payments for Merchants. It can be used for everyday purchases from consumers who use AdvaaH’s Jewelry brands as Pay-As-You-Go Wearables.

They are safer and easier to use than regular credit cards and smartphones! Works with Visa, MasterCard, American Express, JCB, Discover, Diners Club, Alipay and Bitcoin.

Aura Pay Marketing


News 3 November 2016

See House of Advanced Accessories SMARTRIng Collections as shown on the Swedish television TV4 morning program "Nyhetsmorgon" discussing Smart Jewelry, "SMARTRings on TV4 Nyhetsmorgon"

News 11 September 2016

Aura Jewelry House Collections were exhibited at Swedish Fashion Councils Flash Mob at the Ministry of Foreign Affairs Ambassadors Meeting at Solliden, Skansen.

Ambassadors with Aura Jewelry House SMARTRing Collections.

The event was highly successful. Regent & Prezioso SMARTRings were particularly appreciated among the participants.



News 7 September 2016

SMARTRing Collections premiere @ Stockholm Watch & Jewellery Fair - Precious 2016 showed to be a great success with interest from visitors and exhibitors alike.

SW Precious 2015 collage picasa